Keywords for financial advisors: typed wording, hung as discs of different sizes
A search-data feed was pulled for this trade, and the keywords for financial advisors on this page are the ones worth hanging from it: wording typed by people hunting for an advisory firm. Every phrase becomes a cut-out disc, wider when the phrase is searched more. 618 phrases came back, and most are deliberately missing here.
Source of the disc list
Cutting the discs: what each size means for keywords for financial advisors
There are four sizes. A phrase above 100,000 monthly searches is cut as a wide disc, above 20,000 as a mid disc, above 3,000 as a small disc, and every other phrase is a bead. Exact numbers stay off the page, since they shift from month to month.
A disc says how common a phrase is and never whether it fits a given firm. Wide but misdirected is worse than tiny and exact. The pages that put these phrases to work are covered under the search work and Maps listings.
Six ways a person types an advisor search, and the piece of the mobile each one needs
| The searcher is | Typed as | Piece of the mobile that answers |
|---|---|---|
| A person using only the trade word | financial advisor | The home page, paired with a Maps listing that echoes its firm details |
| A person adding a nearness | financial advisor near me | One office page for each address the firm really keeps |
| A person who wants one advisor for themselves | personal financial advisor near me | The biography page and the office page, supplied and signed off by the firm |
| A person using the word planner | financial planner wealth management | A service line page that names the planner wording in plain text |
| A person naming a service line | retirement planning services | A service line page whose heading and text the firm supplies and signs off |
| A person combining a service line with the trade word | retirement planning financial advisor | The same service line page, reached through the advisor wording too |
Advisor and planner wordings, hung by disc size
| Search as typed | Disc size | What the typist wants hung |
|---|---|---|
financial advisor | Wide disc | An advisory firm they can contact |
financial advisor near me | Mid disc | The nearest office to wherever they stand |
personal financial advisor near me | Mid disc | One named person at a nearby office |
financial advisor services | Bead | Every service line the firm lists |
financial advisor firms | Bead | More than one firm to look at side by side |
financial advisor for retirement planning | Mid disc | A firm that lists that service line |
financial advisors for retirement planning | Mid disc | The same line, worded in the plural |
financial planner retirement planning | Small disc | A planner who lists that service line |
Wealth management and service line wordings, hung by disc size
| Wording as typed | Disc size | Page the firm hangs for it |
|---|---|---|
wealth management | Mid disc | A firm page in wording the firm supplied |
wealth management services | Mid disc | The services page of a firm that lists the line |
wealth management firms | Small disc | A home page and listing that read like a firm |
wealth management near me | Small disc | The nearest office page |
wealth management advisors near me | Bead | An office page that names its advisors |
private wealth management | Small disc | A service line page, only where the firm lists it |
retirement planning near me | Bead | An office page that lists the service line |
retirement planning advisors | Bead | A team page, with text the firm supplies and signs off |
Town wordings are small and clear: one place, one piece
| Place form as typed | Disc size | Town page the firm hangs |
|---|---|---|
financial advisor florida | Small disc | A page for the state the firm really serves |
financial advisor miami | Bead | A page for a town where the firm keeps an office |
Searches that hang on another rod and stay off this page
Out of 618 phrases, the greater part never lead anywhere on an advisory firm's site. Many are the names of companies and household brands. Many more come from people curious about pay, vacancies or the letters earned after a name, who view the trade from the inside rather than as a prospective client.
Others include a price word, want a calculator or a piece of software, mention a type of account or product, or follow a personal event. Nothing here addresses those matters, so no such searcher is pointed to a page, and each family sits on the negative list of the firm's ad group.
How far a typed phrase sits from a sent contact form
| How near the call is | A hint inside the phrase | How pages and ads answer |
|---|---|---|
| Looking around | Only the bare trade word | The home page and a Maps listing carrying the same facts |
| Narrowing down | A nearness or a place name tacked on | The office page for whichever town the phrase names |
| Comparing service lines | A service line word added | The service line page, ending in a link to the contact form |
| Picking one name | The word personal, or a nearness plus advisor | A biography page the firm supplies, then the contact form |
| Ready to ask | Several words naming a service line and an advisor | That service line page, plus a single plain route to the contact form |
Questions about these keywords for financial advisors
Is there a reason the whole pull is never totalled here?
The raw total of 618 is not much use to a firm. Which few phrases sit close to a contact form matters more, so a small set is sorted by disc size here and the remainder is described in prose.
Which keywords for financial advisors should a solo advisor start with?
Open with the bare trade word plus a nearness, such as financial advisor near me
, and confirm that the office page and the Maps profile tell one story. Service line pages come after that, one string each.
Should an advisory firm chase the widest disc?
Not necessarily. Breadth brings vagueness, so a page cut for a small disc in the right town can outwork one aimed at the bare trade word.
Where are the company names and the pay searches?
They are omitted deliberately: the ad account blocks them, and no page on an advisory firm's site answers what those searchers are after.
Have the phrases for your firm sorted into discs
Tell us your offices and service lines, and we will match each of these keywords for financial advisors to a page.
Which pieces should your firm hang first?
Tell us the service lines you offer, the towns where your clients live and the neighbouring offices that point people toward you. Keep every client name, every account figure and every personal identifier out of what you send.
Ask us to hang the first piece of your search work
Send one question about how your firm turns up in search. The call is taken by our CEO, Ross Cohen, who ends it by naming the first pieces to hang.
The mobile below is only an illustration, and it forecasts nothing.