Pricing for advisory firm search work and ad management
The figures below are the whole price list. Monthly amounts for the search side come first, and the ad side follows underneath. A firm can read either set without talking to anybody.
Four search plans, from the $495 starter upwardPlans for ads on Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) and Google Ads sit lower on the page
Search work for advisory firms, priced by the number of pieces
What each of the three plans below already hangs
- A full look at your site, listings and Maps profile before the first page is cut
- Your Google Business Profile built out and tended by us
- Duplicate listings found and cleared away
- A review request routine written for your firm and run by us
- A single AI-readable sheet about your firm, plus a summary that arrives when each month closes
Silver
$1,495/month
Search pages and Maps work, and no website is included.
- Landing pages added: 25 each month
- Strategic Content Assets: 4 finished each month
Gold
$2,495/month
More pages than Silver, with a website under our care.
- Landing pages added: 50 each month
- Strategic Content Assets: 8 finished each month
- A site built for your firm, with the hosting and every edit handled by usNot needed here
Platinum
$3,495/month
The widest page count we hang, on the same managed website.
- Landing pages added: 100 each month
- Strategic Content Assets: 12 finished each month
- A site built for your firm, with the hosting and every edit handled by usNot needed here
- Fresh pages and edits on that website, written by us
None of the prices above includes ad spend, which each platform bills to your own card.
Prefer to look at ad plans first? They are further down this page
A fee per platform count, for firms that run ads
What every ad plan hangs the same way
- Your firm owns each ad account outright, and none is opened under our name
- Ad copy, keywords and tracking are all drafted before a single ad runs
- A long list of negative keywords keeps the wrong searches out
- Click charges leave your card for each platform directly, and our fee is a different charge
- A short summary of the month is sent when it ends
One ad platform
$895/month
We run one of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever your firm picks.
Two ad platforms
$1,595/month
Pick two of the three: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all run from one plan.
None of the prices above includes ad spend, which each platform bills to your own card.
How an advisory firm reads this sheet
Each figure on this sheet pays for the work described beside it, month by month: our time on pages, listings, drafts, ad accounts and reports. A number here forecasts nothing, and it pledges nothing about how a firm, a listing or an ad will fare.
Ads add one more stream of charges that never passes through us. Google, Microsoft and Meta each charge the firm for clicks directly, using the card the firm places on that platform's own account. The firm sets the level of that spend inside each platform's own account, and our fee stays where this sheet puts it either way.
Nothing here carries a startup charge, and no contract holds a firm to a term. The $495 starter, Silver, Gold and Platinum form the search ladder; $895, $1,595 and $2,295 are the three steps for ads. For the fuller description of either side, read the search work page, the ad management page or the services overview.
Questions an advisory firm asks while reading the sheet
How many plans does an advisory firm choose from?
Seven are posted. Four sit on the search side, namely the $495 starter followed by the three named metals, and three sit on the ad side, one per number of platforms. A firm may take one side or both.
Is a website part of each search plan an advisory firm can pick?
No. Silver is the plan without a website, and the managed site belongs to the two higher plans. A firm that keeps its current site can take Silver and leave that site untouched.
Where do the clicks on an ad get paid for?
On the ad platform, directly by the firm. Our monthly fee and the platform's click charges never merge into a single payment, so a principal can see each amount on its own statement.
Do the plan names say what a firm will gain?
No. Silver, Gold and Platinum describe how many pieces hang each month and whether a site is managed. They say nothing about what follows for a firm. Questions on any step can go through the contact form.
Ask about a plan before choosing one
Should the sheet leave something open, write the question out briefly and keep every client detail away from it. Answers come by email.
Which pieces should your firm hang first?
Tell us the service lines you offer, the towns where your clients live and the neighbouring offices that point people toward you. Keep every client name, every account figure and every personal identifier out of what you send.
Ask us to hang the first piece of your search work
Send one question about how your firm turns up in search. The call is taken by our CEO, Ross Cohen, who ends it by naming the first pieces to hang.
The mobile below is only an illustration, and it forecasts nothing.